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Server-Side Tracking (sGTM)

First-party data collection hosted on Cloud Run, AWS or Stape.io to bypass browser blockers and prolong cookie lifespans.

What's Included in This Implementation

Safari ITP, Firefox tracking protection, and ad blockers wipe out 20-30% of browser data. Server-Side GTM sends events from your own custom sub-domain as 1st party cookies, improving event match quality and shielding your site from script bloat.

Key Deliverables

  • First-Party Cookie Preservation (ITP Proof)
  • Stape.io, Google Cloud or AWS Deployment
  • Enhanced Privacy & Ad Blocker Resilience
  • Decreased Client-Side JavaScript Payload

Need this setup for your business?

Let's audit your current tracking setup and fix discrepancies.