Frequently Asked Questions

Browser-side tracking is heavily restricted by ad blockers, iOS 14.5+ privacy controls, and Safari Intelligent Tracking Prevention (ITP) which cut cookie lifetimes to as little as 24 hours. Server-side tracking routes data through your own custom first-party subdomain, ensuring reliable event delivery, extending cookie longevity, and speeding up page load times.

Typically, I request standard "Editor" or "User" permissions to your Google Tag Manager container, Google Analytics 4 property, Google Ads account, and your CMS/Website backend (Shopify partner collaborator access or WordPress admin). You never need to share raw passwords.

Most comprehensive setups (GTM + GA4 + Google Ads Enhanced Conversions + Meta CAPI) are completed and thoroughly tested within 2 to 4 business days. High-priority tracking audits are often delivered within 24 hours.

I implement unique transaction ID / event_id generators on both browser and server requests, verify with live test purchases in GA4 DebugView and Meta Test Events tool, and confirm matching event IDs and deduplication confirmation flags.

Yes! Every project includes a 14-day warranty period where I monitor live conversion data, verify ad platform sync, and make any adjustments needed at no additional charge.