B2B SaaS Lead Generation & Offline Conversion Import
Client: Enterprise SaaS · United States
Multi-step form tracking with Hubspot CRM integration and Google Ads Offline Conversion Imports for Closed-Won deal optimization.
The Challenge & Tracking Problem
Marketing was optimizing for cheap demo requests that never turned into paying accounts. Google Ads had no visibility into sales pipeline progression past the initial form submit.
The Technical Implementation & Architecture
Captured GCLID, wbraid, and gbraid in hidden form fields. Built a webhook bridge pushing stage transitions (MQL -> SQL -> Closed Won) directly back into Google Ads as custom conversion actions.
Measurable Business Results & ROAS Impact
Target CPA bidding shifted budget away from junk leads to high-value enterprise accounts, driving 45% increase in verified revenue-generating pipeline.
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