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Local & Leads Case Study
99.4% Attribution
Multi-Location Healthcare Dynamic Call Tracking
Client: Medical Group · Australia
Dynamic Number Insertion (DNI) with CallRail, Google Consent Mode v2, and appointment scheduling conversion tracking.
CallRail
Google Ads
GTM
Consent Mode v2
GA4
The Challenge & Tracking Problem
Over 70% of patient bookings happened over the phone, completely invisible to Google Ads search campaigns.
The Technical Implementation & Architecture
Integrated dynamic call tracking swapped numbers dynamically based on UTM parameters, feeding call duration (>60s) conversions directly into Google Ads and GA4.
Measurable Business Results & ROAS Impact
Captured over 1,400 monthly telephone conversions previously unattributed, slashing cost-per-patient-acquisition by 34%.
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